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Here's an overview of how the process works.
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Be ready to respond after sending
your query with a
demo (usually on a CD, though some music industry people
still listen to tapes). In some cases, a lyrics sheet is
acceptable if you only have the lyrics.
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The next step is writing your query or we can write it for you.
(About half our clients have us write it).
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If you are writing your query, you will get a link to a page with guidelines to
follow. Then, send us your letter for a review, which
includes suggestions for improving your letter, adding information, and
a light editorial polish. Should your letter need major
changes or a rewrite, we'll suggest that. This letter is
extremely important, especially the subject line, because this is what
will get the music publishers, record labels, agents, or managers to want to know more about your
song. Think of this query as a marketing pitch letter, which is
a special type of writing.
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If you want us to write the query, send us
your lyrics sheet and if available, a MP3, WMA, or RM file or
website link so we can
listen to your music. Additionally, send some bio information
about yourself, including any previous record cuts, publishing
deals, band dates, and how
you can help promote and market your song in the future (such as
band dates, contacting radio stations in your area, etc.) You will get a draft of the query letter to review and make any
additions and changes. Then, your letter gets a final
editorial polish, and if there are any major changes, you get to do a
final review before the letter goes out.
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Once your query letter is finalized, we send your query by e-mail to the
music publishers, record labels, or agents/managers. Or if it's a postal query, we send you a file with the
merged names and addresses, so your letter is ready for you to print it out
on your stationery; then you mail out your letter.
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We regularly update our databases through various means, including reports
of changes in personnel and deals in industry publications, test e-mails,
and returns forwarded to us by many clients. This regular updating
is necessary, since every week brings
changes in the industry, as people change jobs, companies move or go
out of business, or people change e-mails or add spam filters.
Occasionally, too, a publisher, label, or agent will advise us or will
tell a client that
they don't want to receive e-mails, are leaving the business, or are no longer
interested in that type of project, so we update the database
accordingly.
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If you want to exclude particular individuals or companies from getting
your e-mail, we can do this based on the names or e-mails you provide
(though sometimes people use other names or e-mail addresses).
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We use a special software program to send your e-mail under your own
name and e-mail address, so all replies will come directly to you.
You will also receive a copy of your e-mail that has gone out, along with a report listing of the
names and companies who have
gotten your query. This will help you keep track and follow-up
with your responses.
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After your e-mail query goes out (generally on Sunday night through
Thursday morning to avoid sending queries on the weekends), you will usually get a
very quick response, sometimes within an hour or two, though most contacts respond
within the first or second day. The level of response will
depend on your project. Commonly, clients average about 15-20
positive responses inviting them to send in their song; some even more.
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Once you get responses, be ready to respond with
your demo on a CD and accompanying final lyrics sheet. (Or just
lyrics if the company is agreeable to that). Be prepared to respond in a day or two. An increasing number of
music industry people
are open to e-mail submissions or listening to demos on Web sites, but many will want you to send your
song on a CD by regular mail along with a lyric sheet. Ask about
preferences, and only send attachments if the person is willing for you to
do so. Many people will give you their address when they
want more information by mail; otherwise, ask where to send
your material.
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Another
question which often comes up is whether you need a music publisher to
represent you and whether to
send queries to both publishers and record labels. It depends on your project and your ability to handle
follow-up negotiations. You can always sign with a
publisher to represent you if a record label wants this; alternatively
label interest can help you land a publisher. Generally, it works well to send it to both publishers
and labels at the same time, which is what most clients do.
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After you send your material, expect to wait a
month or two for a decision. It can take a few weeks for the person requesting your material to
review
it, and even if they like it, they often will want feedback from others.
Or if you find a publisher, the publisher will still have to submit your
song to record labels or music agents/managers will have to submit the
song to the artists they
represent.
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In short, the SongwritingConnection can open the door for you. But after
this, your success depends on your song and its appeal to the particular
music publisher, record label, or agent/manager.
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