|
Here are some commonly asked questions
about our services, which we have gotten at
PublishersAndAgents and
ScreenplayWritersConnection,
too.
Why don't you offer reports
with e-mails, addresses, faxes, and phone numbers or sell lists with this
information?
We don't
provide this information, since many publishers, agents, producers, and
production companies don't want this information distributed.
In updating our databases, we have obtained many private e-mail
addresses, so we can't give them out, but these contacts will give them to
you themselves when they
respond to your query.
Another reason we
don't provide e-mails is because if these e-mails become widely used for queries by a number of writers, particularly if they have
poorly written material, many contacts will start to regard these queries
as spam. Then, they will become less receptive to read any e-mails and
may change them. The system works because we only send out occasional
e-mail queries, and so we need to protect them. Otherwise this could
undermine this service for others.
We also don't provide lists with contact information, since anyone
could copy our hard to put together lists and
promote a similar service, without the many hours and high expenses
involved in putting together these databases and keeping them regularly
updated (about 100 hours and counting!).
* * * * *
What is your "success rate" for sending unsolicited
query letters to major publishers? Do these publishers read them and are
your clients getting results with this strategy?
It depends how you measure success.
Virtually all of our clients have gotten responses, some as many as 40 to 60, even 100
to 400 responses, and
about 80-90% of our clients have gotten requests to send their materials. And many have signed with agents, syndicates,
publishers, and producers. Go to our
kudos section to see
some of their comments (from over 60 clients). We can open the door
for you and help you write a strong query letter that will be read.
But then your success depends on the strength of your material.
* * * * *
I'm not sure whether to send an e-mail query, postal query, or both?
What do you recommend?
A good way to start is using an e-mail
queries to those contacts with e-mails and see what kind of response you
get. Then, you can send a postal query to selected contacts who didn't
respond to your e-mail query or who don't have e-mails or accept e-mail
submissions. There is great variation in who is open to e-mails
in different fields, and sometimes contacts who say they don't accept e-mail
submissions do when you send a compelling query with a project that
interests them. However, we have dropped some contacts who have
made it clear they never accept e-mails.
* * * * *
Should I send a postal query if I have already sent
an e-mail query according to the report I have gotten from you?
Definitely, if you haven't gotten a response to your
e-query -- though don't send it if you have already gotten a "not
interested" reply. That's why we offer both options, so you can
send out pre-addressed letters to contacts who don't respond or who don't
have e-mails.
* * * * *
What should I include with my query letter?
If you are sending an e-mail query, only send that.
Keep it simple, text only, and no pictures or attachments, since many people
won't open these. We recommend using your e-query letter simply to
attract interest in reviewing your material, and then let the contact tell you what he or she wants.
If you are sending a postal query, then you can send your query letter by
itself or as a cover letter with a few additional pages. Then, if you do get an
expression of interest, find out what they want and send that.
* * * * *
You say I need a strong query letter to gain interest?
How do I know if I have a good letter and what if I need help to write a
good one?
We provide tested guidelines on what works, plus we do an
initial review of your query letter when you send it in. Then, we do
some tightening and polishing as part of our regular service, and we'll help
you come up with a strong subject line, too. Should your query letter
need some major revisions to be effective, we'll let you know, and then you
can either rewrite it yourself or use our
query
writer service.
* * * * *
I'm interested in using your service. What is the
next step?
Once you have placed your
order (you can use Pay Pals, credit card, or send a check), you send us your
query letter as an attachment (you can use the guidelines on the site
for how to write a query letter) or send us the materials to use to write
your query. Then,
after an exchange to improve and finalize your letter, we either send it out
as an e-mail query and send you a report of the contacts queried, or we send
you the files for a postal query with letters and envelopes or labels ready
for you to print out on your own letterhead.
* * * * *
How do you select the contacts for your queries?
We use a number
of industry sources, such as the Country Music Association Directory and
the Hollywood Creative Music Directory. We will be adding
additional sources as the service grows.
* * * * * * *
Where do you get the names of your contacts and why can't I just get
them myself?
These names come from the major industry sources which are available to
anyone either through published directories or online -- and sure, you could
gather these names, type up lists, and organize the mailings yourself.
But we do this for you and put them in our own database, so we can quickly
and easily select the contacts who would most likely be interested in your
type of project and query them for you.
* * * * * * *
Can I contact record companies and labels myself or do I need a music
publisher,
agent, or manager?
The
answer is it depends, just as it does in the book world and film industry. With some of the larger companies, you usually
need an publisher, agent, or manager. But if you hit an executive the right way with a
compelling e-query or letter, you might still break through directly.
Alternatively, with some of the smaller and independent companies which are
most open to new songwriters, you may be better able to contact them yourself,
since the major publishers, agents, and managers may not contact them. Also, if you can
get your foot in the door with a smaller publisher or record company, you
start building up your credibility which opens up the door for consideration
by larger companies and agencies when you submit your next song.
* * * * *
Even though I'm a writer, I'm still
not sure about how to write the best query letter. Though your samples for
clients are helpful in indicating what to write and about how long to make it, I'm still
not sure about how to write this to be most effective.
Many writers have asked us about this, since these are essentially marketing pitch
letters, and they require a different type of writing. Accordingly, we can write a powerful query letter for you. You send us a
draft of what you want to say or 2-3 pages with a concept statement,
synopsis of your project, and bio about you. Then, we'll come up with a finished letter ready for you to review, and once you
give your final okay, we'll send out your letter. The cost of
this service is $90. Generally, your letter will be ready within 24 hours.
* * * * *
Won't good
music publishers, record companies, and agents/managers be turned off by getting e-mails from you, if they get a lot of e-mails from
writers with unsalable projects or poorly written queries? And if they get such
e-mails,
won't that make it difficult for me to query them myself?
First, the e-mails come from the writers, with their e-mail addresses and not from us.
Secondly, we provide a preliminary screening, and make sure that the queries
only go to contacts interested in a particular genre of music. Also, during this screening, we can advise a writer if
they have a poor query letter, so they can fix it or bring in a professional writer - or
we'll refund their fee. But if we do get clearly unsalable projects, we're prepared to
screen out such clients, because we know the continued success of this service depends on
us sending out e-mails that our contacts want to read. Then, too, as we grow, we may limit the number of clients we accept, so we don't send any
one contact more than 1 or 2 e-mails a day for our clients.
* * * * *
How can a scattershot approach to a
group of agents, producers, or prodcos work, since different companies are
looking for different types of projects.
Yes, we absolutely agree. That's why this isn't a scattershot approach. Rather, we have categorized
agents, management companies, producers, and prodcos by their major areas of interest, so we target those that
match your type of project when we do our mailing. Also, it doesn't matter if the writer
knows nothing about these agents or editors. What's important is that we do know,
so we can target your screenplay for you.
* * * * *
How do I know these
agents, managers, producers, or executives at prodcos are still in their positions? What if they leave their company or
go out of business? How do you keep your lists up-to-date?
We constantly keep our lists up to date in several
ways. First, after we add new contacts, we do a test mailing about
once a month to
everyone in the database and drop any listings if we get return e-mails or the contacts advise
us they don't want to receive e-mails. Secondly, each time we do
a mailing, we ask clients to forward us any returns or responses from people
leaving the business, not interested in outside submissions, or otherwise
not appropriate contacts. Then, we use the responses forwarded to us to clean our list. Thirdly, we
regularly check industry sources from directories to Web sites to get new listings and make phone calls directly to
many of these companies. Then, we make changes to the database
accordingly on an ongoing basis, in addition to our regular monthly tests.
|